The Lacek Group

The Lacek Group Announces New Headquarters: The Dayton's Project

Written by The Lacek Group | Jan 22, 2024 8:46:10 PM

The Lacek Group—a national leader in loyalty, experience, and engagement marketing—has moved into its new home in the iconic Dayton’s Project property on Nicollet Mall in the heart of downtown Minneapolis. The new location marks only the third headquarters in the agency’s 30-year history.

“We’re excited to establish our new office in the vibrant community of this transformed historic landmark. We’ve called Minneapolis home for most of the agency’s 30 years, and we’re thrilled to be part of revitalizing the downtown neighborhood,” said Bill Baker, CEO. “For those of us who fondly recall shopping at Dayton’s, this location conjures a warm nostalgia.”

The property was built in 1902 and once served as Dayton’s flagship department store. Distinct features of the Dayton’s Project include an athletic club, beautiful common spaces like the Winter Lounge and Library, and a large rooftop terrace with beautiful skyline views. The Lacek Group joins neighboring tenants EY, L’Oréal, Prudential, Unilever, and others in establishing a center of commerce in this unique property surrounded by popular restaurants and shops.

Our new address:

700 Nicollet Mall, Suite 610
Minneapolis, MN 55402
Phone: 612.359.3700