FOR IMMEDIATE RELEASE
June 3, 2024 Contact: Tess MacGibbon
Phone: 952.412.9336
Email: tess.macgibbon@lacek.com
The Lacek Group Named a Strong Performer Among Loyalty Providers
Culture of Innovation and Deep Loyalty Expertise Cited by Independent Research Firm
MINNEAPOLIS—The Lacek Group received the highest score possible in six criteria in The Forrester Wave™: Loyalty Services, Q2 2024. These scores were achieved in innovation, employee engagement and alignment, customer engagement, loyalty program design, partner ecosystem, and campaign and offer design and execution.
“I’m delighted that our scores reflect The Lacek Group’s 30 years of proven experience in the marketplace, our track record for innovation, and our extraordinary partnerships,” said Bill Baker, CEO of The Lacek Group. “Our category-leading client partners are a key ingredient to
our success along with our data-driven approach, made possible by our robust and expert group of data intelligence specialists.”
The Forrester Wave™ report analyzed and included a thorough evaluation of the eight most significant providers. Based on an evaluation of current offerings, strategy, and market presence, the report measures providers’ offerings and presents vendor selection guidance for marketers seeking loyalty and customer engagement, plus customer experience strategy and execution.
According to the report, The Lacek Group “demonstrates a culture of innovation through strong investment and proprietary processes and tools,” and “shines in helping its clients address the rational and emotional needs of consumers and employees.”
Additionally, the Forrester report cited Lacek’s “excellent loyalty program design capabilities” and stated that “brands looking for deep loyalty expertise across a broad set of verticals and the global reach of Ogilvy should consider The Lacek Group."
To learn more about The Lacek Group’s services, visit lacek.com.
For more than 30 years, The Lacek Group has been innovating the art and algorithms of brand devotion. We help world-class brands identify their highest-potential customers, engage them across channels throughout their lifecycles, personalize each relationship for optimal long-term results, and measure the true effectiveness of those efforts. The Lacek Group is an Ogilvy One company.
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